Thursday, April 7, 2011

Relief from anxiety may be as close as your BlackBerry

The next time you see someone on a bus pecking away at a BlackBerry, don’t assume your fellow commuter is working overtime or addicted to playing Angry Birds. There’s a chance he or she is getting therapy.
Yes, the days of software-based psychological help are upon us.
What’s more, preliminary research suggests that for anxious people, a couple hours of treatment via computer may work as well as medication or months of face time with a therapist.
The experimental method – called attention retraining – uses computer software to curb patients’ tendency to dwell on the negative.
In one exercise, a human face with a neutral expression flashes on the screen at the same time as a face with a disgusted mien. A millisecond later, the software prompts the patient to identify a letter that materializes on the same part of the screen where the neutral face appeared. With repetition, the patient begins to ignore the negative image and look to the neutral zone for answers, which eases anxiety. Or so the theory goes.
The software programs are “like really boring computer games,” says Nader Amir, a professor of psychology at San Diego State University. Researchers aren’t sure how they work, he says, but the effects of attention retraining seem to spill over into patients’ lives.
In a randomized controlled trial led by Dr. Amir and published in 2009 in the Journal of Consulting and Clinical Psychology, patients diagnosed with social anxiety received less than three hours of attention retraining spread over four weeks. After the study was over, half of the patients who received the treatment no longer met the diagnostic criteria for social anxiety.
That’s a success rate of 50 per cent – about the same results achieved in clinical trials for medications and talk therapy.
Computer-based attention retraining may have lasting benefits, notes Dr. Amir. In follow-up interviews up to a year after the study, he says, patients reported that “things that used to bother them don’t bother them any more.”
Dr. Amir’s research confirms an earlier 2009 study published in the Journal of Abnormal Psychology and conducted by Brad Schmidt at Florida State University. After eight brief sessions of attention retraining, 70 per cent of patients with social anxiety no longer met the diagnostic criteria, compared with 11 per cent of patients who received a sham treatment.
With results like these, it’s no wonder the software has hit the small screen.
Researchers at Harvard University, led by Richard McNally, are part way through a trial to assess whether the treatment works when it’s delivered on an iPhone or BlackBerry. Doing the exercises in two-minute increments on a smart phone could make the treatment more convenient and less tedious for patients, says Phil Enock, a graduate student who is co-authoring the study. “A lot of people find this task boring.”
Calling it video-game therapy is a stretch, he says, since the software evolved from a tool used in vision science. Psychologist Colin MacLeod developed the technology (known as dot-probe) as an intervention for people with mood disorders in a 2002 study at the University of Western Australia.
Since then, the most convincing studies have involved patients with anxiety. But researchers worldwide are evaluating various computer-based cognitive treatments for depression, post-traumatic stress disorder and other psychological problems.
Chronic alcoholics who complete “approach-avoidance” tasks on a computer are more likely to abstain, according to a study conducted by Reinout Wiers at the University of Amsterdam, published in March 2011 in Psychological Science. In 15-minute sessions spread over four consecutive days, alcoholic in-patients were instructed to push or pull a joystick in response to photos and words about alcohol. A year later, 46 per cent of them had relapsed – compared with 59 per cent of alcoholics who received mock treatment or none at all.
Although the research is promising, Mark Berber, an assistant professor at Queen’s University in Kingston, Ont., says he doubts computer-based treatments can provide a quick fix.
Alcoholism and anxiety are complex disorders that often coexist with other psychological problems, he points out. “If you’re talking about curing alcoholism using positive-bias modification with a joystick to avoid opening the fridge,” he says, “I think that would be naive.”
Dr. Berber notes that medication combined with psychotherapy is the evidence-based treatment for mood disorders. And, he adds, studies have established that the better the patient-therapist relationship, “the better the outcome.”
Researchers such as Dr. Amir and Dr. MacLeod emphasize the need for larger randomized clinical trials conducted by labs that weren’t involved in the original studies.
But attention-retraining software is already on the market. Cognitive Retraining Technologies, co-founded by Dr. Amir, is selling downloads to the public for $139.99 at managingyouranxiety.com.
Selling an experimental treatment is an ethical choice for Dr. Amir to make, says Dr. Schmidt. He points out that as an intervention for social anxiety, attention retraining has already met the criteria for an empirically validated treatment according to guidelines set by the American Psychological Association.
Quick and simple, the treatment has potential as a first step in a larger treatment plan, Dr. Schmidt says. And there are no known side effects.

Disorderly surroundings can feed stereotypes, study finds


Disorderly surroundings can feed stereotypes, study finds

 

 

People in messy environments tend to compensate by categorizing people in their minds according to well-known stereotypes, researchers from Tilburg University in the Netherlands say.

Picture yourself in a well-kept room — pictures neatly hung on walls, books organized on a shelf, floors clear of junk. Now sit yourself in a room with crooked pictures, scattered books and dirty laundry on the floor. Feeling any different?
In the second room, you might be more apt to keep your distance from a person of another race, believe that Muslims are aggressive or think that gay people are creative, according to a study published Thursday in the journal Science.
The idea, said researchers from Tilburg University in the Netherlands, is that people in messy environments tend to compensate for that disorder by categorizing people in their minds according to well-known stereotypes.
Testing the relationship between disorder and discrimination in real-life situations was no easy feat, said social psychologist Diederik Stapel, the study's lead author. But he got lucky — the cleaners at the bustling Utrecht train station went on strike, leaving disorder in their wake.
"It looked like a terrible mess," said study coauthor Siegwart Lindenberg, a cognitive sociologist. "Lots of paper cups, chewed-up pieces of pizza, napkins, apple cores — you name it — just lying around."
It was the perfect setup. The two researchers canvassed the station, asking 40 travelers (all of them white) to fill out surveys about Muslims, homosexuals and Dutch people while in the messy train station. Respondents were asked to rate how accurate they thought both positive and negative stereotypes were for each group.
The researchers asked the travelers to sit down while filling out the survey, noting how far the survey-taker chose to sit from a man positioned at one end of the row. That man was either black or white.
When the strike ended a few days later, the researchers repeated the experiments in the newly tidy station.
The result: When the station was messy, travelers agreed with stereotypes — both positive and negative — about 10% more strongly. They also sat about 25% farther from a black man than they did from a white man.
To pinpoint whether it was disorder or dirtiness that heightened people's affinity for stereotypes, the researchers went to an affluent neighborhood. They loosened pavement tiles, parked Stapel's old red Subaru Legacy with two wheels on the sidewalk and left a bicycle lying on the ground, as if abandoned. They asked 47 passersby the same questions about Muslims, gays and Dutch people. They also asked people to donate to a "Money for Minorities" fund.
They repeated the experiment after replacing the tiles, reparking the car and righting the bicycle. Again, they found that people in the disorderly environment stereotyped more. They also gave less money to the minorities fund — 1.70 euros, on average, compared to 2.35 euros for people approached when the street was tidy.
Lab experiments further confirmed that when faced with images of chaos — be it a messy room or a random scattering of triangles and circles — volunteers rated themselves higher on a scale measuring their personal need for structure. When they were allowed to express stereotypical feelings immediately after seeing those disordered pictures, however, their "personal need for structure" scores were lower. Stereotyping satisfied that need, Stapel said.
"This need for order matters a lot more than we might have thought," said Aaron Kay, a social psychologist at Duke University who was not involved in the study. Disorder pushes people to find more structure in their lives, he said, noting: "Fishermen who fish on more treacherous seas are more likely to believe in a spiritual God."

Eurofiber Scales Service Offerings With End-to-End Infinera Network

Sunnyvale, CA--Marketwire - April 4, 2011 - Eurofiber has selected an end-to-end Infinera (NASDAQ: INFN) Digital Optical Network for its backbone network extending throughout the Netherlands and into Belgium. Eurofiber has deployed a combined Infinera DTN-ATN network for the speed, reliability and ease of operation of an end-to-end Infinera solution.
Eurofiber is an independent supplier of telecom services based in Utrecht, with a network that spans roughly 10,000 km in the Netherlands, and offering connection points in Belgium and Germany. Eurofiber chose an Infinera network because the features and capabilities of the Infinera network enable Eurofiber to provide their customers with highly scalable bandwidth to meet customers' needs for increased bandwidth. Infinera's ease of deployment will also enable Eurofiber to quickly extend its footprint into new regions and new metro areas.
"Infinera's unique digital architecture enables us to deliver the highest network performance available, offering fast, flexible and reliable services, and at a price that's highly competitive," said Bart Oskam, Managing Director at Eurofiber. "With an Infinera network, we are able to deliver on this promise."
The Infinera DTN, powered by photonic integrated circuits, is designed to deliver up to 160 wavelengths of DWDM line-side capacity throughout the network. With integrated switched DWDM bandwidth, an Infinera network offers the capability to carry any service between any points on the network without the constraints typical of all-optical systems. Through the use of Bandwidth Virtualization for decoupling bandwidth services from optics and the integration of digital OTN switching with DWDM, an Infinera network offers a highly flexible, scalable network architecture. Infinera's network management solution, the Infinera Management Suite, is engineered to provide seamless integration of Eurofiber's DTN and ATN networks, with end-to-end service provisioning and visibility. The Infinera ATN brings the intelligence of the Infinera Digital Optical Network to the metro edge.
"We are delighted that Eurofiber believes the best way to offer their customers a scalable and reliable solution is through an Infinera end-to-end solution. Infinera's technology and Eurofiber's superior customer service are a winning combination," said Infinera CEO Tom Fallon.
The Infinera family of optical solutions includes the Infinera DTN, the first optical system based on large-scale photonic integrated circuits, and the Infinera ATN, a compact metro edge platform that extends the benefits of Infinera's Digital Optical Networks to the metro edge.
About EurofiberEurofiber is a specialized provider of Managed Dark Fiber connectivity, Ethernet-services from 10 Mbps and Optical Transmission Services up to 400 Gbps. The Eurofiber network now covers more than 10,000 km and grows continuously. More than 25% of all internet traffic and 50% of all mobile communication traffic in The Netherlands is transported via Eurofiber's fiber optic network.
Eurofiber stands for freedom to choose and headroom to grow. That gives organizations the freedom to decide for themselves how to use the connections and to choose their own service providers. Our finely meshed network, the broad product range and the possibility to increase the bandwidth at any moment, gives organizations the headroom to grow and benefit from new ways of working. For more information: www.eurofiber.com.
About InfineraInfinera provides Digital Optical Networking systems to telecommunications carriers worldwide. Infinera's systems are unique in their use of a breakthrough semiconductor technology: the photonic integrated circuit (PIC). Infinera's systems and PIC technology are designed to provide customers with simpler and more flexible engineering and operations, faster time-to-service, and the ability to rapidly deliver differentiated services without reengineering their optical infrastructure. For more information, please visit http://www.infinera.com/.

Verslag Social Media World Forum (Deel 1)

Social media bestaan niet! Klout wordt de nieuwe standaard om sociale invloed te meten. Merken moeten verder kijken dan acquisitie van fans. Dit is pas het begin van een flow van insights, qoutes en veelbelovende kansen die zorgde voor enthousiasme onder de sprekers en aanwezige marketeers op het Social Media World Forum in London op 29 en 30 maart 2011. Euro RSCG 4D Nederland brengt verslag. De eerste dag stond in het teken van 360 digitaal strategieën. De belangrijkste keynotes waren: socialisatie van het internet, social reputatie, integratie social media in traditionele strategieën en een Skype sessie met Brian Solis. 

Socialisatie van het Internet

De eerste keynote discussie werd verzorgd door Jonathan MacDonald (entrepreneur). Samen met Paul Papadimitriou (Constellation Research), Joanne Jacobs (Social Media Expert), Benjamin Ellis (Social Technologist) en David Parfect (Facebook) besprak hij de integratie van social media en web activiteiten. Papadimitriou zette de toon in de discussie en begon met een stevig statement: “Een post digitale wereld en social media hebben nooit bestaan.” Hij onderbouwde dit door te zeggen dat een onzichtbare sociale laag over alle web activiteiten altijd aanwezig is geweest. De techniek maakt het internet niet socialer, maar de mensen die de mogelijkheid hebben om te communiceren. Parfect (Facebook) gaf aan dat op dit moment wel een verandering gaande is in zoekgedrag. Mensen vertrouwen eerder op het advies van vrienden dan op beloftes van merken. Hij onderbouwde dit door te zeggen dat mensen geneigd zijn eerder te zoeken binnen Facebook, omdat Google gebouwd is om je eigen gedrag en vrienden buiten beschouwing laat.

Social reputatie

MacDonald werd opgevolgd door Andrew Gerrard (D-marketing). Samen met Azeem Azhar (Peer Index), Thomas Power (Ecademy), Vikki Chowney (Reputation Online) en Benjamin Ellis (Social Technologist) besprak hij de rol en uitdaging van data in organisaties. Ondanks de afwezigheid van invloedspecialist, Klout lag de focus van de keynote discussie vooral op de mate van invloed van Klout en het sociaal kapitaal van mensen. Power gaf aan dat in Silicon Valley mensen niet worden uitgenodigd voor een interview als hun Klout score lager is dan 50. Dat klinkt misschien eng, maar het is wel een richting waar de (Amerikaanse) markt naar verschuift. In lijn met Power maakte Azhar een interessant punt. Het zou ideaal zijn als als er een tool zou worden ontwikkeld die het mogelijk maakt om iemands online reputatie te checken, voordat je hem ontmoet. Het is duidelijk dat we daar nog niet zijn, maar het geeft wel de richting aan waar het naar toe kan gaan.

Integratie social media in traditionele marketing strategieën

Voorzitter Russ Lidstone (EuroRSCG London) leidde de discussie. Samen met Nick Jones (COI), Nick Burcher (ZenithOptimedia), John Willshire (PHD) en Usama Al-Qassab (Procter & Gamble) sprak hij over social media engagement met nieuwe en bestaande klanten. De discussie begon met de potentiële kracht van social media en marketing. Social media kan marketing problemen oplossen. Burcher gaf mee dat Facebook daarin een belangrijk kanaal is dat support mogelijk maakt, maar niet anders benaderd zou moeten worden dan andere netwerken. Het is belangrijk dat merken zich gedragen als een vrienden pagina om vertrouwen te winnen. Al-Qassab voegde er aan toe dat social monitoring tools belangrijk zijn om de context en het gedrag te begrijpen. Om waarde toe te voegen aan de insights wordt content de nieuwe currency. Het zijn veel open deuren, maar het geeft wel een bevestiging hoe er over social media wordt gedacht.

hfa Wins Another Best of Show for Digital Marketing Excellence

AD in the international Web Marketing Association's (WMA) 9th annual Internet Advertising Competition (IAC) Awards. hfa won for development of Akron General Health System's Our ER Wait Times banner...The IAC Awards are conducted annually by the WMA to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Judging criteria were based on creativity, innovation, impact, design, copywriting and use of the medium. Consumers could click on hfa's winning Akron General banner ad to learn current average wait times for the health system's four emergency departments. Akron General provides the community with access to exceptional care. Choice' is the platform for our marketing campaign because the health system believes in promoting choice among consumers. This very successful campaign helped position us as the first choice for emergency care, said Mary Brackle, Akron General director of marketing. hfa deserves accolades for taking our ER wait time concept and transforming it into a successful digital campaign. Jack DeLeo, hfa chairman/CEO, said, Akron General educates consumers about the importance of speaking up about healthcare choices and gives them tools to understand the options available to them. This marketing campaign provides the reasons for choosing Akron General and arms consumers with appropriate information when the need for a hospital arises. Nick Betro, hfa president/chief creative officer, said, The campaign tagline hfa created for Akron General is The Choice You Can Believe In. Glidden.com in the WMA's annual WebAward Competition. "Each year the creativity and excellence in online advertising continue to rise," said William Rice, president of the Web Marketing Association Inc. "The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry." IAC judges represented some of the best in the Internet advertising community, such as Google, IBM Interactive and CNN News Group. View hfa's IAC award-winning work at http://www.teamhfa.com/pr/2011/2011_IAC_Awards/ . ***** About hfa hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in wildly creative solutions firmly grounded in sound strategic insights. Its fresh thinking has driven eye-opening consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients. Adhesive, a leading manufacturer of construction adhesives since 1962; and Akron General, one of Northeast Ohio's leading healthcare systems. hfa's areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media...About the Web Marketing Association The Web Marketing Association is working to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteer professionals, it is made up of Internet marketing, advertising, PR and design experts who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to websites. Since 1997, the Web Marketing Association's annual WebAward Competition and Internet Advertising Competition have been helping interactive professionals promote themselves, their companies and their best work to the outside world. Now in its 15th year, the WebAward Competition has become the premier event for Web developers and marketers worldwide. Press Contacts: Hitchcock Fleming & Associates Inc.,             330.376.2111       Jack DeLeo, Chairman/CEO, jdeleo(at)teamhfa(dot)com, Ext. Nick Betro, President/Chief Creative Officer, nbetro(at)teamhfa(dot)com, Ext.

Boot up: Apple wins reversal of $625m patent verdict, and more

Boot up: Apple wins reversal of $625m patent verdict, and more

Plus Microsoft works on new Windows 8 activation protection, and HTML5 promises 'Cupertino-class' web
Apple CEO Steve Jobs
Steve Jobs is sure to be pleased that Apple has won a court ruling that throws out a $625.5m patent-infringement verdict. Photograph: Justin Sullivan/Getty Images
A quick burst of 7 links for you to chew over, as picked by the Technology team ...
Apple Wins Reversal of $625.5 Million Mirror Worlds Verdict >> Bloomberg
"Apple won a court ruling that throws out a $625.5m patent-infringement verdict over how documents are displayed on a computer screen.
"A federal judge in Tyler, Texas, today said Apple didn't infringe a patent owned by Mirror Worlds LLC and closed the case in Apple's favor. The court also said the damage award was too high. The judge did uphold the validity of the three Mirror Worlds patents.
"'Mirror Worlds may have painted an appealing picture for the jury, but it failed to lay a solid foundation sufficient to support important elements it was required to establish under the law,' U.S. District Judge Leonard Davis wrote."
Will the Center Hold in Larry Page's Google? >> AllThingsD
"The main theme that seems to be emerging: An elimination of Google's more centralized functional structure-where Rosenberg was one of several manager kingpins-to one in which the individual business units and their engineers, such as its most independent Android division, rule more autonomously.
"Reimagined like this, Google would become an ambidextrous organization with more powerful unit line execs, mostly engineers, doing what needs to be done to succeed, less burdened by the need to vet every little effort through various managers of Google's powerful operating committee.
"And that might mean fewer of those centralized execs-which raises the question of which general manager is next to go, whether on their own volition or not."
Which is pretty much as we forecast.
Microsoft working on new Windows 8 activation protection >> WinRumors
"The protection allows PC makers and system builders to pre-activate copies of Windows for use on their hardware. OEM BIOS activation (OA) was originally introduced with Windows XP. Microsoft shipped OA version 2.0 with Windows Vista.
"The software giant is now readying OA version 3.0 for Windows 8. According to sources familiar with the company's plans, Microsoft is working on a key new technology that will enable it to protect against activation hackers. Illegal copies of Windows have been widely circulated thanks to mechanisms created to bypass Microsoft's OEM activation certificates. Windows Vista and Windows 7, which both rely on OA version 2.0, have fallen victim to activation cracks and bypass methods. In July 2009, months before its release, Windows 7 was fully cracked and activated with an OEM master key. Microsoft is keen to avoid the same cracks with Windows 8."
Windows 8 Secrets: Modern Reader >> WinSupersite
"Modern Reader is the first actual AppX application we've uncovered. AppX is a new type of packaged application model in Windows 8, and it very closely resembles Windows Phone 7 application packages. For this reason, we surmise that the AppX application type could be common to both Windows 8 and Windows Phone 8 (codenamed "Apollo"), providing developers with a way to write applications that target and can transition between a variety of devices, including traditional PCs, tablets, and phones."
So Windows 8 will have a built-in PDF reader, and its apps will come as "bundles" where a folder looks to the user like a single item. Mac OSX users will find it familiar from 2001.
HTML5 Is Breathing New Life Into the Web >> NYTimes.com
"HTML5 represents the 'next big step in the progress of the Web,' says Jeffrey Jaffe, chief executive of the World Wide Web Consortium, which guides the development of technical standards. Paul Mercer, a veteran Silicon Valley software designer, says the technology will make it possible to 'achieve the dream of expressive, interactive applications on the Web that are Cupertino-class,' a reference to the headquarters of Apple, where Mr. Mercer worked for years.
"There are also potentially sweeping business implications, executives and investors say. The technology could alter the playing field in the emerging market for digital media and mobile applications, creating new market opportunities.
"'Right now, we're in a native apps world,' says John Lilly, a venture partner at Greylock Partners, a venture capital firm in Silicon Valley. 'But people are underestimating the power of the Web. I think we're going to see an explosion of Web-based apps over the next couple of years.'"
Motorola Xoom WiFi gets price cut at Dixons: down to £479.99, before it's even on sale >> Recombu
"Dropping from £499.99 to £479.99, we're not sure if this is competitive pricing from Moto, Dixons getting a better handle on pricing, or even cold feet, but the 32GB model will be going up against the brand new (previously sold out) iPad 2 on launch.
"The Xoom does have a few tricks up its sleeve - it's a 10.1-inch tablet with a 1Ghz dual-core processor and includes high-resolution cameras, both rear and front-facing.
"It's also able to playback 1080 HD videos, which can be output to HDMI capable screens without the need to spend more money on adapters."
Telcos Dead In 20 Years - And They Deserve It >> Falkvinge
The Pirate Party writes, with an interesting observation: "When I was in the Netherlands this week, a major source of irritation was Vodafone NL, who charged me by the megabyte (!!) of 3G internet traffic. To quote Christian Engström, Member of European Parliament: Megabytes? I didn't know they still made those. 80M cost EUR20. That is an exorbitant price: 25 cents per meg.
"It is not an exorbitant price because it's the market price, but because it *isn't* the market price. The production cost of transferring one gigabyte over a 3G network is approximately one euro. Or was, a year ago; there is no reason to believe prices have risen like oil.
"So why use Vodafone, if I'm so angry with them? Why not use my ordinary provider? Because they (3, as in the provider "3?) charge me three euros per megabyte. That's a 300,000 per cent profit margin. That pricing has absolutely nothing to do with market prices."

Disorderly surroundings can feed stereotypes, study finds

Disorderly surroundings can feed stereotypes, study finds

People in messy environments tend to compensate by categorizing people in their minds according to well-known stereotypes, researchers from Tilburg University in the Netherlands say.

 

Picture yourself in a well-kept room — pictures neatly hung on walls, books organized on a shelf, floors clear of junk. Now sit yourself in a room with crooked pictures, scattered books and dirty laundry on the floor. Feeling any different?
In the second room, you might be more apt to keep your distance from a person of another race, believe that Muslims are aggressive or think that gay people are creative, according to a study published Thursday in the journal Science.
The idea, said researchers from Tilburg University in the Netherlands, is that people in messy environments tend to compensate for that disorder by categorizing people in their minds according to well-known stereotypes.
Testing the relationship between disorder and discrimination in real-life situations was no easy feat, said social psychologist Diederik Stapel, the study's lead author. But he got lucky — the cleaners at the bustling Utrecht train station went on strike, leaving disorder in their wake.
"It looked like a terrible mess," said study coauthor Siegwart Lindenberg, a cognitive sociologist. "Lots of paper cups, chewed-up pieces of pizza, napkins, apple cores — you name it — just lying around."
It was the perfect setup. The two researchers canvassed the station, asking 40 travelers (all of them white) to fill out surveys about Muslims, homosexuals and Dutch people while in the messy train station. Respondents were asked to rate how accurate they thought both positive and negative stereotypes were for each group.
The researchers asked the travelers to sit down while filling out the survey, noting how far the survey-taker chose to sit from a man positioned at one end of the row. That man was either black or white.
When the strike ended a few days later, the researchers repeated the experiments in the newly tidy station.
The result: When the station was messy, travelers agreed with stereotypes — both positive and negative — about 10% more strongly. They also sat about 25% farther from a black man than they did from a white man.
To pinpoint whether it was disorder or dirtiness that heightened people's affinity for stereotypes, the researchers went to an affluent neighborhood. They loosened pavement tiles, parked Stapel's old red Subaru Legacy with two wheels on the sidewalk and left a bicycle lying on the ground, as if abandoned. They asked 47 passersby the same questions about Muslims, gays and Dutch people. They also asked people to donate to a "Money for Minorities" fund.
They repeated the experiment after replacing the tiles, reparking the car and righting the bicycle. Again, they found that people in the disorderly environment stereotyped more. They also gave less money to the minorities fund — 1.70 euros, on average, compared to 2.35 euros for people approached when the street was tidy.
Lab experiments further confirmed that when faced with images of chaos — be it a messy room or a random scattering of triangles and circles — volunteers rated themselves higher on a scale measuring their personal need for structure. When they were allowed to express stereotypical feelings immediately after seeing those disordered pictures, however, their "personal need for structure" scores were lower. Stereotyping satisfied that need, Stapel said.
"This need for order matters a lot more than we might have thought," said Aaron Kay, a social psychologist at Duke University who was not involved in the study. Disorder pushes people to find more structure in their lives, he said, noting: "Fishermen who fish on more treacherous seas are more likely to believe in a spiritual God."
amina.khan@latimes.com

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