AD in the international Web Marketing Association's (WMA) 9th annual Internet Advertising Competition (IAC) Awards. hfa won for development of Akron General Health System's Our ER Wait Times banner...The IAC Awards are conducted annually by the WMA to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Judging criteria were based on creativity, innovation, impact, design, copywriting and use of the medium. Consumers could click on hfa's winning Akron General banner ad to learn current average wait times for the health system's four emergency departments. Akron General provides the community with access to exceptional care. Choice' is the platform for our marketing campaign because the health system believes in promoting choice among consumers. This very successful campaign helped position us as the first choice for emergency care, said Mary Brackle, Akron General director of marketing. hfa deserves accolades for taking our ER wait time concept and transforming it into a successful digital campaign. Jack DeLeo, hfa chairman/CEO, said, Akron General educates consumers about the importance of speaking up about healthcare choices and gives them tools to understand the options available to them. This marketing campaign provides the reasons for choosing Akron General and arms consumers with appropriate information when the need for a hospital arises. Nick Betro, hfa president/chief creative officer, said, The campaign tagline hfa created for Akron General is The Choice You Can Believe In. Glidden.com in the WMA's annual WebAward Competition. "Each year the creativity and excellence in online advertising continue to rise," said William Rice, president of the Web Marketing Association Inc. "The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry." IAC judges represented some of the best in the Internet advertising community, such as Google, IBM Interactive and CNN News Group. View hfa's IAC award-winning work at http://www.teamhfa.com/pr/2011/2011_IAC_Awards/ . ***** About hfa hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in wildly creative solutions firmly grounded in sound strategic insights. Its fresh thinking has driven eye-opening consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients. Adhesive, a leading manufacturer of construction adhesives since 1962; and Akron General, one of Northeast Ohio's leading healthcare systems. hfa's areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media...About the Web Marketing Association The Web Marketing Association is working to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteer professionals, it is made up of Internet marketing, advertising, PR and design experts who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to websites. Since 1997, the Web Marketing Association's annual WebAward Competition and Internet Advertising Competition have been helping interactive professionals promote themselves, their companies and their best work to the outside world. Now in its 15th year, the WebAward Competition has become the premier event for Web developers and marketers worldwide. Press Contacts: Hitchcock Fleming & Associates Inc., 330.376.2111 Jack DeLeo, Chairman/CEO, jdeleo(at)teamhfa(dot)com, Ext. Nick Betro, President/Chief Creative Officer, nbetro(at)teamhfa(dot)com, Ext.
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